Video tours and why they sell homes and attract more listings

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Using video tours in your real estate marketing campaigns are great! Given the rising popularity of professional photography, leading agents need to find a new way to stay ahead of their competition and stand out in a crowded market. A full motion video tour does that.

The great thing about real estate video is that it communicates so much more than the still photographs. By that I mean not just the layout of the home, though it does that very well, but also the feeling of the home when teamed up with just the right voiceover and music. Video is alive in a way that photos aren't. When you showcase the home with a walk-through video tour, it shows the potential buyer that this is a quality home, and that they ought to move quickly if they are interested.

But video doesn't just help the seller - video will help you attract more listings. Why would a potential client go with another agent after you show them what you will do by incorporating a high definition, full motion video tour into their marketing campaign? Sellers these days are so familiar with video, and here you are, talking about making a high quality video presentation of their pride and joy? They'll love it!






Facts about video:

74% of all internet traffic in 2017 will be video.

Growth in watch time on YouTube has accelerated and is up at least 50% year over year for three straight years.

64-85% of viewers are more likely to buy after watching a product video. According to a recent consumer study by Animoto, eight out of ten millennials find video helpful when researching a product or service.

43% of buyers who used the internet said that video tours are the most valuable tool, behind photos and detailed information about properties for sale.

Video works well for real estate agents. According to the National Association of Realtors, 73% of sellers would choose a real estate agent who could market their property with video.

Mark Zuckerberg says that within 5 years Facebook will be mostly video.

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