Twilight photo shoots and why they work so well at attracting more buyers

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When it comes to marketing a home for sale, the photography is of utmost importance, and can have a significant impact upon the sale price and the time on market. As an article in Forbes magazine put it:

"Imagine the photo shoots retailers and catalog companies do to showcase their products. Would they release a catalog with photos of stained living room furniture or with improper lighting? Of course not — and neither should a seller. A home is a product for sale, just like any other, and should be marketed as such."

However, is it better to book a twilight shoot or a daytime shoot?


Here’s a comparison for you to compare. Now obviously every home will be different, but in this example we have a daytime photo of the exterior of this home:



… and here is a twilight photo of the same property:


As you can see, the daytime photo is very good, but the twilight photo, with its strong colors and great lighting, is going to stand out a whole lot more when competing against other homes in the same area.

If you are interested in a twilight photograph of your listing, visit my website; www.PropertyMarketingTours.com and contact me with your questions.

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