Are Single Property Websites worth the investment?

Property Marketing Tours single property website
If you are looking for an innovative way to market your new real estate listing, creating a separate URL should top your list. Single property websites provides a valuable marketing resource in today’s competitive real estate market, where home owners are looking for agents who will go that extra mile to distinguish their listing from other properties. If you are seeking to satisfy your customers by presenting them with a unique selling campaign that puts the spotlight on their listing, single property websites offer a host of valuable benefits that make them the perfect marketing tools for your new property listings.

There are many reasons why your new real estate listing could benefit from a separate URL; and we listed a few reasons that may help you with your decision to create one.

A separate URL improves the search visibility of your listing: When you create a separate URL for your listing, you can concentrate your keywords on the best features of that one specific property; by applying expert real estate SEO strategies when choosing your keywords, you can achieve a higher search visibility for your listing than it could ever receive on a shared listing site.

A single property website is essentially a 24-hour open house: A single property website can focus on all the important features of your listing in detail, with a video tour, unlimited property description text and photos, complete detailed neighborhood information, and more. Potential buyers can access the information of your listing at any time.

You can easily build domain relevance and exposure for your listing’s URL using inbound links from your other marketing platforms. You can utilize all the marketing tools at your disposal to create strong inbound links that will build domain authority for your listing’s URL:

  • Write a blog post announcing your new listing’s website
  • Tweet tantalizing details about your listing, with pictures to help drive traffic
  • Provide an intriguing glimpse of your new single property website on your Facebook page, with pictures and text that will drive traffic to your dedicated URL
  • Create a Pinterest page, with gorgeous color photos linking to your dedicated single property website
  • Claim your listing location on Google maps
  • Announce your property’s new URL on your email newsletter
  • Feature the videos from your single property websites on your dedicated YouTube channel
With so many internet providers and hosting solutions now on the internet, creating a separate URL for your listings has become extremely affordable. But it can also overwhelm you with all the details of registering a domain name, designing a website and maintaining it on a regular basis.

We have a simple solution that can create a dynamic, landing page with a push of a button. Your landing page will feature photos, virtual tour links, contact information, property information and active links to contact you for more information. To learn more about creating an affordable single property website and it dynamic features, be sure to visit Property Marketing Tours.com

Clients appreciate having a real estate agent who excels at marketing in their corner. When you create a separate URL for your new listing, you show you’re willing to go the extra mile to ensure the properties you represent are perfectly positioned to attract qualified buyers.

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