Property Marketing Tours

If you are looking for an innovative way to market your new real estate listing, creating a separate URL should top your list. Single property websites provides a valuable marketing resource in today’s competitive real estate market, where home owners are looking for agents who will go that extra mile to distinguish their listing from other properties. If you are seeking to satisfy your customers by presenting them with a unique selling campaign that puts the spotlight on their listing, single property websites offer a host of valuable benefits that make them the perfect marketing tools for your new property listings. There are many reasons why your new real estate listing could benefit from a separate URL; and we listed a few reasons that may help you with your decision to create one. A separate URL improves the search visibility of your listing: When you create a separate URL for your listing, you can concentrate your keywords on the best features of that one specific property;...

Using video tours in your real estate marketing campaigns are great! Given the rising popularity of professional photography, leading agents need to find a new way to stay ahead of their competition and stand out in a crowded market. A full motion video tour does that. The great thing about real estate video is that it communicates so much more than the still photographs. By that I mean not just the layout of the home, though it does that very well, but also the feeling of the home when teamed up with just the right voiceover and music. Video is alive in a way that photos aren't. When you showcase the home with a walk-through video tour, it shows the potential buyer that this is a quality home, and that they ought to move quickly if they are interested. But video doesn't just help the seller - video will help you attract more listings. Why would a potential client go with another agent after you show them what you will do by incorporating a high definition, full motion vi...

When it comes to marketing a home for sale, the photography is of utmost importance, and can have a significant impact upon the sale price and the time on market. As an article in Forbes magazine put it: "Imagine the photo shoots retailers and catalog companies do to showcase their products. Would they release a catalog with photos of stained living room furniture or with improper lighting? Of course not — and neither should a seller. A home is a product for sale, just like any other, and should be marketed as such." However, is it better to book a twilight shoot or a daytime shoot? Here’s a comparison for you to compare. Now obviously every home will be different, but in this example we have a daytime photo of the exterior of this home: … and here is a twilight photo of the same property: As you can see, the daytime photo is very good, but the twilight photo, with its strong colors and great lighting, is going to stand out a whole lot more when competin...